ABSOLUT UNIQUE:
Absolut sacará 4 millones de botellas tan únicas
como una obra de arte
One of a kind. Millions of expressions
El arte y la ingeniería se juntan por primera vez para crear más de 4 millones de botellas
únicas que son creadas en la línea de producción por inmensos brazos robóticos que van
coloreando cada una de las botellas de manera individual. Desde hace ya un tiempo Absolut
viene uniéndose a los movimientos artísticos de cada uno de los países en los que se
encuentra disponible su producto, por ejemplo en Venezuela hay que reconocer que han
hecho un excelente trabajo en redes sociales. Si bien la botella de Absolut es uno de los
íconos de la cultura pop mundial, no podemos dejar de querer un par de botellas únicas. No
solo por su sabroso contenido etílico, sino por el valor de su diseño original.
hecho un excelente trabajo en redes sociales. Si bien la botella de Absolut es uno de los
íconos de la cultura pop mundial, no podemos dejar de querer un par de botellas únicas. No
solo por su sabroso contenido etílico, sino por el valor de su diseño original.
La página del colectivo creativo de Absolut para nuestra región es
http://www.absolutnetwork.com/america/ y su Twitter: @AbsolutVE
With ABSOUT UNIQUE we have created an almost unlimited amount of different designs rather than a limited amount of a single design. So instead of having to chase down one of a few, whichever bottle you get is the only one of its kind. Your very own ABSOLUT UNIQUE work of art.
Aquí el poster oficial de esta edición especial:
Aquí el poster oficial de esta edición especial:
SPLASH GUNS AND ALGORITHMS
To give each bottle a unique design, we had to re-engineer our entire production process. Through decades of fine-tuning, we have become experts at making sure each and every bottle of ABSOLUT looks exactly the same. Now we turned this method on its head: no two bottles must look the same.
We set up splash guns and color-generating machines, and developed an algorithm that places individual patterns on top of a specially-applied coat of paint, allowing for a nearly endless sequence of combinations from 35 colors and 51 patterns. We defined the rules and then let the machines do the designing themselves. Our facilities looked more like an artist’s studio than a bottle factory.
94 quintillion bottles
At close to four million uniquely designed bottles we felt that we had proved the concept. Though to be honest, we could have kept going for quite a while. We’ve calculated that 94 quintillion uniquely designed bottles could be produced before two identical ones would appear. That’s more than 13 billion bottles per person on the planet.
Many world-class creators have made their interpretation of our iconic bottle over the years. This time we realized a vision of our own. Gunnar Broman and Hans Brindfors designed the original ABSOLUT bottle in 1979; today it is one of the most well-known bottles in the world. ABSOLUT UNIQUE is one of our most inimitable and technically advance reinterpretations of this global icon.
Aquí un video de lo que viene:
Aquí un video de lo que viene:
ABSOLUT UNIQUE DRINKS
With ABSOLUT UNIQUE we really take “limited edition” to a new level. If you would like to take your drinks to the next level, here are three easy ways for you to create
endless variations - and six drinks to show how easy it can be.
endless variations - and six drinks to show how easy it can be.
THE CONCEPT OF JUICE & SODA
THE CONCEPT OF FROZEN FRUIT OR BERRIES
THE CONCEPT OF HOME MADE SYRUPS
It’s hard to go wrong mixing ABSOLUT with your favorite fruit juice and a matching soda. The addition of a slice of fruit or sprig of herb adds another dimension.
Here’s a cool trick for you – make your usual ABSOLUT drink, and use frozen fruit as an ingredient. As the fruit softens, your drink will change. It’s simple – but it makes all the difference.
Making home-made flavored syrups is actually really easy, and a great way to create unique flavor combinations.
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